Fast Fashion Guest post by Ellen Cowley Introduction In this article I discuss fast fashion: what is it, why it is a problem and how can we help. Fast fashion is driven by economic factors. Unfortunately it can have negative consequences for the environment and for society. Why is it a problem? Fast fashion is inexpensive clothing produced rapidly by mass-market retailers in response to the latest tends. Mass-market retailers are popular cheap clothing brands in developed countries. They respond to the demand of the people or the trends. They produce clothing made of very poor materials, very quickly and cheaply to meet the demand of consumers. To make this clothing cheap for the consumer, it needs to be cheap to make for retailers. This is not possible in developed countries where there are strict laws in place to protect worker’s rights, such as minimum wage, paid holidays and safety standards. Retailers go to developing countries, such as Vietnam, to make their clothing where there ...